Stay calm, Microsoft will continue to issue free security updates through extended support until January 14, 2020. However free telephone support and free non-security updates are not supported anymore.

Note that users are still allowed to purchase a Windows PC with a newer business Windows version and downgrade it to Windows 7.

Type of support Mainstream Extended
Request to modify product design features Yes No
Security Updates Yes Yes
Non-security updates Yes Available with extended hotfix support through premiere support. Not for desktop OS consumer products.
Phone and online support Yes Limited. Varies by product.
Paid-support Yes Yes
Product online information Yes Yes
Hardware warranty claims Yes